I would like to focus on the titles of mails that you send to your list and give you 5 top tips to help get your emails opened and read.
We know that your follow up mails are going to be where you make the majority of your income…
…however, even if you have the most beautifully written mail, it will have absolutely zero effect if no one actually bothers to read it!
With the 10 or even 100s of mails people receive daily, you need to make your mails stand out.
You need to make the receiver WANT to read your mail.
Which means the ‘Subject’ or Headline of your mails could be the difference between your success or failure online!
Get it wrong, and there is only one place your mail is going…
…the junk folder!
So what can you do to make sure you get every chance of your brilliantly written prose gets read by your list?
Well to answer that, here are my 5 top tips for getting people to read your mails:
1. Pose a Question
A great way of capturing the attention of the reader is by asking a question.
‘What would your reaction be to this?’
A question has the psychological effect of ‘hooking’ the receiver, who now wants to know the answer.
2. The 1-2-3 of Headlines
Research has shown that people love subjects/headlines, that contain numbers.
‘6 Top Tips For Success’
‘Success in 3 Simple Steps’
It would appear that people like the certainty that numbers bring. Whatever the reason they work.
3. Time is Ticking
Similar to the tip above, adding a specific time to a title focuses the mind of the reader.
‘Double the Size of Your List in Just 30 Minutes’
This is especially the case if you are introducing a time limit and therefore the chance that the reader might miss out on something.
‘The Offer Closes At Midnight Forever’
Again it has been proven that we are hardwired to hate the idea of missing out on something.
4. Use Vibrant Vocabulary
Let’s face it, life is too short to be bored, therefore we need to ensure our Subject line contains vibrant, exciting, positive words or phrases.
‘Get Your Hands on This Powerful Secret’
‘An Exciting New Strategy To Attract Customers’
5. Introduce Scarcity
As I mentioned earlier, we are all ‘hard wired’ to hate missing out on something. Therefore if you introduce some sort of scarcity in your headline you are guaranteed to capture a lot of attention.
‘Only 6 Left and They Are Going Fast’
‘Last Few Spots Remaining’
If I were to give you a bonus 6th Tip, it would be that there is nothing stopping you using several of these techniques in one title to multiply its effectiveness:
‘Are You Going To Miss Out On One of the 6 Remaining Slots?’
Of course I use all these techniques, plus a few others for good measure to make the maximum number of people open and read the mails I provide through my AR Mail Genie Membership.
You can still get your $1 trial for the first month by clicking HERE.