I’m sure you’ve heard of the expression “first impressions count”
…and when it comes to your websites that definitely applies!
If you want people to actually subscribe to your list and BUY your products…
…and let’s face it, that’s what being a marketer is all about…
…then you’d better make sure that your sales pages and squeeze pages look good when people land on them.
They say that people gain an impression of your site within 5 seconds of landing on it, and if they’re not impressed then they’ll be pressing the back button quicker than you can say “cheerio”.
Now let’s be clear on something…
I’m not saying you have to have the world’s best sales page in order to make sales.
Nor do you have to have the most glitzy squeeze page ever known.
You could spend thousands of dollars hiring a fancy graphics designer and quite honestly it would probably be money that you’d never get back.
What I AM saying is that your pages need to look decent.
They need to look eye catching and present a professional image.
After all, would you buy a product or subscribe to a list if you landed on a page that looked like it had been designed in about 1999 (and there are still a few around)?
Nope, me neither…
(although I do look back fondly on the days of dial up modems, Ask Jeeves and not being able to receive phone calls for hours on end because you were connected to the internet)
When you’re creating sales pages and squeeze pages, just remember that first impressions count, ok?
Whilst you don’t need to spend weeks fussing over the design, you DO need to make sure they are eye catching and leave people with the impression that “this is a person who knows what they’re talking about.”
If you can do that then you’ll greatly increase your chances of success.
I’m always one for making things simpler and one of the offers that I came across that I though was pretty niffty was SqueezeMatic
But either way, it makes the whole sales/squeeze page creation much, much easier.
Here’s what the product creators say:
“SqueezeMatic was designed with one simple goal in mind: To allow ANYONE to be able to create awesome squeeze pages and sales pages regardless of artistic ability or programming knowledge. It features a very easy to use drag and drop editor that lets anyone who can use a mouse build awesome pages.”
Sounds pretty good, yes?
So if you are still a little unsure about your design skills, you could check SqueezeMatic out and hopefully save yourself a bit of time and effort…
..and cash if you are currently getting others to put your sales and squeeze pages together for you.