I wanted to pass on some interesting and surprising results I got from a split test I did recently and analyse what the results tell us about assuming anything!.
Hopefully, the information may help you with your sales funnels.
To give this a bit of context, over the weekend I had created a new free offer and was sending some solo ad traffic to it.
For the offer, I had created two squeeze pages, one a simple headline, subheadline and Warriorplus button (the offer is hosted on W+)…
…while the other was a little more comprehensive with information about what they would be getting, what it would cover and some proof of claims made in the form of screen shots.
My thinking was that it would be a no-brainer that the more complete ‘sales page’ would convert better…
…but I practiced what I preached and split test the two versions, sending traffic to both.
And what a good job it was I did!
The simple, headline only squeeze page got the better conversions.
And when I say better, I mean WAY BETTER.
Would you believe the conversions of the simple squeeze page were around double that of the long form page!
45-50% compared to 25%
So what does this mean to you?
Well firstly ALWAYS test your assumptions, no matter how sure you are.
And secondly, don’t just believe what others say.
I’d read a number of pieces recently saying that long form landing pages were much better than simple ones.
Therefore if I’d taken this as gospel and just gone along with what they were saying I would have never signed up half the number of subscribers I actually did.
It seems that many marketers will read/hear something and rather than question or test that information for themselves they just accept it…
…but then more dangerously they will pass that information on as fact, which other marketers pick up and pass on.
Before long information is engrained.
So my lesson for you today, firstly assume nothing (ASSUME – Makes An ASS of U and ME) and secondly learning is great, but always put that learning under your microscope before you accept it as fact.
As you can see from my experience it can pay big dividends.