We are all looking for ways of improving our mails and sometimes we can over complicate matters.
Here I have written my top tips for effective email writing that I hope might help some of you.
Grab Their Attention
The subject line is arguably the most important element of your email.
Get it wrong, no one opens your mail and so it doesn’t matter about anything else!
There are several proven ways to increase the effectiveness of your email subjects, which I wrote about in an earlier post.
Grab Them Early
It is important to understand that most people are getting a ton of emails into their inbox, therefore you must grab their attention early.
So make sure your most important or interesting information is at least referenced in the first paragraph or two of your email (you can always go back to it in more detail later if you have to).
The better your initial content, the more likely you will catch the attention of your reader and make them want to read the rest of what you have to say.
Less Is More
In this age of information overload, it is important to make it as easy as possible for your reader to understand your message.
One obvious way you can do this is to keep your mails short and punchy.
You can do this by removing anything that is not essential to getting your message across.
Another way of avoiding large blocks of text is to present some of the information using bulletpoints. This immediately reduces the amount of content without losing the message being communicated.
Variety is the Spice of Life
Mix it up.
Send different types of mails. Always make sure you personality comes through, but within that constraint, mix it up. Include the odd longer mail, some very short mails, some personal stories, some tips and techniques.
In other words don’t be predictable.
None of this is earth shattering I know, but effective none the less. Of course these tips are just the tip(s) of the iceberg and if you have a favourite tip of you own, I’d love to hear them.
Here’s to your online adventure
If you are still contemplating a way of sending your mails and don’t want to be stuck into the monthly fees of GetResponse or Aweber, it is well worth checking out the following couple of plugins.
As much as I think the big autoresponders are best for those with large lists, I think for others on a budget, these plugins are great value at only a one off investment of $17.
EZ AutoMessages for WordPress – giving you the facility to create follow up sequences to send automatically to your list
E-Newsletter Pro – allow you to send out broadcast messages to your list
Both plugins are independent but work beautifully together to give your WP site all the important functionality of the major autoresponders.